Course Description
This course will examine and practice advanced methods and processes of graphic design and visual communication, building upon the students’ previous foundations or interactions in the design practice. We will engage in complex design applications take extreme care to detail, research, and concept development. More than anything, this course will enable students to activate their experiences through research, conversation, and interaction with multiple communities, issues, and topics.
Further, this course will evaluate the depth of visual exploration within every project by emphasizing diversity, intentionality, research precision, ideation & process, strategy, and presentation. We will further examine the ‘Visual’ side of communication through several intangibles like sound & music, humor, irony, empathy, and storytelling.
This course will examine and practice advanced methods and processes of graphic design and visual communication, building upon the students’ previous foundations or interactions in the design practice. We will engage in complex design applications take extreme care to detail, research, and concept development. More than anything, this course will enable students to activate their experiences through research, conversation, and interaction with multiple communities, issues, and topics.
Further, this course will evaluate the depth of visual exploration within every project by emphasizing diversity, intentionality, research precision, ideation & process, strategy, and presentation. We will further examine the ‘Visual’ side of communication through several intangibles like sound & music, humor, irony, empathy, and storytelling.
Course Structure
We will undergo a series of mini-projects, two core projects, and working and critique days throughout this course. Canvas, coupled with the course website –
www.classisnotboring.com function as your home base for info.
Students will combine historical and theoretical readings with their own research and develop two larger independent projects through a personalized approach they develop over time. Emphasis is on critical thinking, synthesis of research, strategy, iterative design methodology, design production, and presentation.
Research, ideation, sketch-booking, and writing are crucial parts of the creative process and should be taken seriously no matter how small the project.
Sketch-booking and individual research will familiarize students with visual studies’ essential terms and debates throughout the course. In addition, they will consider their historical relevance to design and cultural practice as far as the study of design is concerned. Finally, using the rhetorical methods we acquire from the assignments and readings we explore, we will interrogate the practice of looking we often take for granted.
We will undergo a series of mini-projects, two core projects, and working and critique days throughout this course. Canvas, coupled with the course website –
www.classisnotboring.com function as your home base for info.
Students will combine historical and theoretical readings with their own research and develop two larger independent projects through a personalized approach they develop over time. Emphasis is on critical thinking, synthesis of research, strategy, iterative design methodology, design production, and presentation.
Research, ideation, sketch-booking, and writing are crucial parts of the creative process and should be taken seriously no matter how small the project.
Sketch-booking and individual research will familiarize students with visual studies’ essential terms and debates throughout the course. In addition, they will consider their historical relevance to design and cultural practice as far as the study of design is concerned. Finally, using the rhetorical methods we acquire from the assignments and readings we explore, we will interrogate the practice of looking we often take for granted.
Learning Outcomes
- Clearly define your own way of communicating through visuals
-
Develop the ability to present through storytelling
-
Develop an understanding of how to work around creative problems
-
Recognize and understand all parts that make up a successful visual campaign
-
Articulate ideas using type, image and graphic reference “inspiration”
-
Develop a creative point of view. Hopefully several new ones.
- Conceptualize ideas by ideating, strategizing, writing, sketching and composing
- Create a thoughtful, multi-platform and iconic visual language that ultimately activates your projects
- Improve collaboration with other creatives
- Use empathy as a tool for designing and developing projects
- Sell and rationalize your ideas by honing presentation and research skills
- Develop an understanding of how creative ideas can succeed or fail
Final Grade Calculation
Participation & Attendance
“Get Your ICE”
“Graphic Self-Expression Part 1”
“Graphic Self-Expression Part 2”
“Visualize Your Thoughts”
“Branding with Empathy”
Process Sketchbook
Book Review or Eight Journal Entries
Total
Bonus: “Brand of You”
Participation & Attendance
“Get Your ICE”
“Graphic Self-Expression Part 1”
“Graphic Self-Expression Part 2”
“Visualize Your Thoughts”
“Branding with Empathy”
Process Sketchbook
Book Review or Eight Journal Entries
Total
Bonus: “Brand of You”
10%
10%
10%
10%
25%
25%
5%
5%
100%
+5%