Empathy As A Tool
Students will be tasked with branding whatever they picked off the “Get Your ICE” list for the final assignment. This project aims to create a universal brand that speaks to a range of audiences across the world. Considerations such as designing for inclusivity, accessibility standards, and language will be essential to keep in mind. Students will work together in groups in the upfront of the project to share research and develop a universal brand strategy. This process will include research and discovery, developing a single brand strategy, pulling inspiration, visual research, and sketching, followed by independently creating a logo, visual voice, and brand system that is applied to various applications primarily for digital. Finally, determine a way to package your final strategy and designs into an 8-10 slide presentation.
Students will be tasked with branding whatever they picked off the “Get Your ICE” list for the final assignment. This project aims to create a universal brand that speaks to a range of audiences across the world. Considerations such as designing for inclusivity, accessibility standards, and language will be essential to keep in mind. Students will work together in groups in the upfront of the project to share research and develop a universal brand strategy. This process will include research and discovery, developing a single brand strategy, pulling inspiration, visual research, and sketching, followed by independently creating a logo, visual voice, and brand system that is applied to various applications primarily for digital. Finally, determine a way to package your final strategy and designs into an 8-10 slide presentation.
Links & Resources
Purpose
Work in groups and independently to create a new brand from the ground up. Understand how to use empathy as a tool for designing a brand system. Learn firsthand how to work through the entire branding process to create a comprehensive brand system that works at every touchpoint. Learn how to give and take meaningful feedback. Sell and rationalize your ideas by honing your presentation and research skills.
Work in groups and independently to create a new brand from the ground up. Understand how to use empathy as a tool for designing a brand system. Learn firsthand how to work through the entire branding process to create a comprehensive brand system that works at every touchpoint. Learn how to give and take meaningful feedback. Sell and rationalize your ideas by honing your presentation and research skills.
Final Deliverables
- 100 pages of research organized in a digital format.
- 5-10 slide presentation in a digital format. Compressed PDFs are preferred.
Printed formats will not be accepted.
Due
12/10/25
12/10/25
Submissions